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OVERVIEW OF DIGITAL MARKETING TRAINING IN ABUJA
Digital Marketing is a rapidly growing industry that is becoming essential for businesses in our modern society. It encompasses various techniques such as SEO, social media marketing, content marketing, email marketing and more. To build a successful career in Digital Marketing one needs to have the right combination of technical know-how and creative marketing skills. Understanding customers’ needs and how they interact with brands online is critical to creating effective campaigns that reach the intended audience.
OBJECTIVE OF THE COURSE
This course aims to:
• Empower the professionals on the fundamentals of digital marketing and its business implication
• Highlight the important of social media marketing and other channels for effective marketing campaigns
• Teach students on how to create digital marketing framework to better manage their individual brands other others.
• Guild students on the various steps necessary to create a selling brand from zero level.
At the end of this course, students should be able:
• Identify digital marketing strategies suitable for different businesses and industries.
• Develop digital marketing campaigns to grow customer base, increase engagement, and boost sales.
• Implement effective search engine optimization (SEO) techniques to improve website visibility and ranking in organic searches.
• Understand the concepts and principles of content creation, distribution, and promotion of product and services
WHO THIS COURSE IS MEANT FOR?
• Business owner and individual who is ready to pick up a career in digital marketing
METHOD OF ASSESSMENT
Tests, class discussion groups and projects after every class.
LENGTH OF THE COURSE
2 hours per class