Digital Marketing Training in Abuja Nigeria

Digital Marketing

Instructor

Wishlist
Share

Share Course

Page Link

Share On Social Media

Course Info
Reviews

About Course

Click Here to Register for the Digital Marketing Training in Abuja Nigeria

OVERVIEW OF DIGITAL MARKETING TRAINING IN ABUJA
Digital Marketing is a rapidly growing industry that is becoming essential for businesses in our modern society. It encompasses various techniques such as SEO, social media marketing, content marketing, email marketing and more. To build a successful career in Digital Marketing one needs to have the right combination of technical know-how and creative marketing skills. Understanding customers’ needs and how they interact with brands online is critical to creating effective campaigns that reach the intended audience.

OBJECTIVE OF THE COURSE

This course aims to:
• Empower the professionals on the fundamentals of digital marketing and its business implication
• Highlight the important of social media marketing and other channels for effective marketing campaigns
• Teach students on how to create digital marketing framework to better manage their individual brands other others.
• Guild students on the various steps necessary to create a selling brand from zero level.

LEARNING OUTCOME
At the end of this course, students should be able:

• Identify digital marketing strategies suitable for different businesses and industries.
• Develop digital marketing campaigns to grow customer base, increase engagement, and boost sales.
• Implement effective search engine optimization (SEO) techniques to improve website visibility and ranking in organic searches.
• Understand the concepts and principles of content creation, distribution, and promotion of product and services

WHO THIS COURSE IS MEANT FOR?
• Business owner and individual who is ready to pick up a career in digital marketing

METHOD OF ASSESSMENT
Tests, class discussion groups and projects after every class.

LENGTH OF THE COURSE
11weeks
2 hours per class

Empower the professionals on the fundamentals of digital marketing and its business implication
• Highlight the important of social media marketing and other channels for effective marketing campaigns
• Teach students on how to create digital marketing framework to better manage their individual brands other others.
• Guild students on the various steps necessary to create a selling brand from zero level.

Syllabus

Foundations of Marketing
This course introduces the key principles and concepts in marketing, equipping students with the tools to create and manage effective marketing strategies. Students will learn how businesses engage with customers, satisfy their needs, and drive value through strategic marketing decisions.

Digital Marketing: Traditional vs Digital

Social Media Marketing and Advertising
Social Media Marketing (SMM) and Social Media Advertising are crucial components of a modern digital marketing strategy. Both are designed to help brands build relationships with their audience, increase brand awareness, drive traffic, and boost conversions. While the two concepts are related, they serve different purposes and use different approaches to engage with consumers.

Brand Identity, Strategy, and Marketing Strategy
Understanding the difference between Brand Identity, Brand Strategy, and Marketing Strategy is essential for creating a cohesive and successful business approach. These concepts are deeply interrelated but focus on different aspects of a brand’s relationship with its customers, the market, and its overall vision. Let’s break them down

Marketing Funnel and Funnels Comparison
The marketing funnel is a powerful concept used to represent the stages a potential customer goes through in their journey from becoming aware of a product or service to making a purchase decision and beyond. It helps marketers understand and design targeted strategies to guide prospects through different stages of engagement.

Digital Marketing Key Concept

Digital Marketing with your website

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility on search engines like Google, Bing, and Yahoo. The goal is to increase organic (non-paid) traffic to a website by ranking higher in search engine results pages (SERPs) for relevant search queries. SEO involves both on-page and off-page techniques, along with technical optimizations, to ensure that a website is discoverable and ranked favorably by search engines.

Video Marketing and Content Creation
Video marketing and content creation are essential components of a modern marketing strategy, offering a dynamic way to engage and connect with audiences. With the increasing consumption of video content across platforms like YouTube, Instagram, TikTok, and Facebook, integrating video into your marketing efforts can significantly enhance brand visibility, customer engagement, and conversion rates.

Email Marketing, Content Marketing, and AI Marketing
These three digital marketing strategies—Email Marketing, Content Marketing, and AI Marketing—are increasingly essential for businesses looking to build relationships, deliver value, and personalize their marketing efforts. While each strategy has its unique approach, they all aim to engage customers, drive conversions, and ultimately contribute to business growth.

Student Ratings & Reviews

No Review Yet