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COURSE OVERVIEW – BRANDING TRAINING IN ABUJA

Understanding the Basics of Brand Standards and Brand Guidelines The brand development process plays a critical role in the marketing and success of a company. Branding itself is a process that requires squaring who you are as a brand with the needs of your target audience. In this course, you will learn not only what successful branding is about but also the step-by-step process popular brands go through to achieve their desired success, what brand design looks like, and how to brainstorm these concepts and ideas into a fully finished project ready for client presentations, your portfolio, and the world.

This course gives you the tools to know how to spark creativity, ideas, and concepts and put them into motion. We go over several tools to help prevent creators’ block and make it easy to come up with ideas that are relevant, authentic, and meaningful. At the end for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use the brand design and identity system you developed.

This course has a nice balance of theory and practical software projects.

OBJECTIVE OF THE COURSE

The objective of this course is to establish the student’s own unique identity and style and cover all aspects of the brand design process, from sketching to portfolio presentations. There is not one thing this class leaves out. It is massive, covering topics such as sketching, graphic design, logo design, brand voice, colour systems, and typographic systems. At the end of the course, looking at blank pages never has to be scary again, and you will feel confident about filling those pages with polished, finished content that will wow your potential clients.

LEARNING OUTCOME

At the end of this course Students will learn;

• The Entire Branding Process from Sketch to Finished Client Presentation
• Understand Everything About Client Briefs
• Learn to Ask the Right Questions to the Client
• Learn to Conduct Client and Competitor Research
• Find Their Target Audience and Product Customer Profiles and Personas
• Find Their Style Direction and Produce Stylescapes, Moodboards and Other Presentations
• Find a Brand’s Position in the Market
• Work through Word Association Exercises, Word Mapping and Learn How to Brainstorm
• Learn How to Sketch and Sketch Various Concepts
• Learn How to Select Concepts for Further Development
• Work through the Entire Logo Design Process
• Learn How to Choose the Right Typeface
• Develop a Typographic System
• Create a Flexible Color System
• Understanding Color Psychology and its Effect on Brand Design
• Working with Projects and Mockups to Further Develop Color Palettes
• Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
• Learn How to Write Ad Copy for your Brand
• Creating and Writing your Brand Voice and Language
• Create Photography Rules for Brands
• Create a Full Client Presentation
• Creating a Behance Portfolio Case Study
• Understanding the Basics of Brand Standards and Brand Guidelines

WHO THIS COURSE IS MEANT FOR?

• Graphic designers wanting to learn more about the entire branding and brand design process
• Anyone wanting to add brand packages to their client offerings
• Anyone interested in the Logo Design Process
• Anyone wanting to go deeper with design theory and see it applied to a real world brand design project
• Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
• Anyone wanting to build a portfolio

DETAILED COURSE CONTENT

Neo Cloud Technologies provides the best training in brand development and design, and the topics covered over the next eight weeks are listed below.

LENGTH OF THE COURSE
• 8 Weeks
• 2 hours per class

METHOD OF ASSESSMENT
Tests, class discussion groups and projects after every class.