COURSE OVERVIEW – BRANDING TRAINING IN ABUJA
Understanding the Basics of Brand Standards and Brand Guidelines The brand development process plays a critical role in the marketing and success of a company. Branding itself is a process that requires squaring who you are as a brand with the needs of your target audience. In this course, you will learn not only what successful branding is about but also the step-by-step process popular brands go through to achieve their desired success, what brand design looks like, and how to brainstorm these concepts and ideas into a fully finished project ready for client presentations, your portfolio, and the world.
This course gives you the tools to know how to spark creativity, ideas, and concepts and put them into motion. We go over several tools to help prevent creators’ block and make it easy to come up with ideas that are relevant, authentic, and meaningful. At the end for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use the brand design and identity system you developed.
This course has a nice balance of theory and practical software projects.
OBJECTIVE OF THE COURSE
The objective of this course is to establish the student’s own unique identity and style and cover all aspects of the brand design process, from sketching to portfolio presentations. There is not one thing this class leaves out. It is massive, covering topics such as sketching, graphic design, logo design, brand voice, colour systems, and typographic systems. At the end of the course, looking at blank pages never has to be scary again, and you will feel confident about filling those pages with polished, finished content that will wow your potential clients.
At the end of this course Students will learn;
WHO THIS COURSE IS MEANT FOR?
DETAILED COURSE CONTENT
Neo Cloud Technologies provides the best training in brand development and design, and the topics covered over the next eight weeks are listed below.
LENGTH OF THE COURSE
• 8 Weeks
• 2 hours per class
METHOD OF ASSESSMENT
Tests, class discussion groups and projects after every class.