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OVERVIEW OF SEARCH ENGINE OPTIMIZATION TRAINING IN ABUJA
SEO is a complex and ever-changing field, and it can be difficult to keep up with the latest best practices. However, there are a few basics that all website owners and operators should know. In this training, we’ll cover what SEO is, why it’s important, and some of the most common myths and misconceptions about the practice.

OBJECTIVE OF THE COURSE

This course aims to:
1. Train student on improving the quality and quantity of traffic to a website
2. Increasing the visibility of a website in search engine results pages
3. Improving the click-through rate (CTR) of a website
4. Improving the average time spent on a website
5. Improve the conversion rate of a website

LEARNING OUTCOME
At the end of this course, students should be able:

• Identify digital marketing strategies suitable for different businesses and industries.
• Develop digital marketing campaigns to grow customer base, increase engagement, and boost sales.
• Implement effective search engine optimization (SEO) techniques to improve website visibility and ranking in organic searches.
• Understand the concepts and principles of content creation, distribution, and promotion of product and services

WHO THIS COURSE IS MEANT FOR?
• Business owner and individual who is ready to pick up a career search engine optimization as specialization in digital market

METHOD OF ASSESSMENT
Tests, class discussion groups and projects after every class.

LENGTH OF THE COURSE
12weeks
2 hours per class

DETAILED COURSE CONTENT